Case Studies

The following are selected examples of value-added services provided by Templeton & Associates to our clients:

Corporate Renewal (Advanced Materials)

This woman-owned small business, was a provider of materials testing services to customers covering a broad range of industry sectors. Although the company had excellent facilities and a good reputation for performance, sales had been flat for some time. Following in-depth discussions with company management, it was apparent that a revised business model and supporting strategy was needed to continue the growth of the company. Leveraging on the firm's testing services experience with a wide variety of materials, Templeton & Associates developed a new Business Plan focused on the pursuit of government R&D contracts to fund the company development of advanced materials — which could then be commercialized and sold to the private sector, or spun out as separate businesses. Templeton & Associates authored the first SBIR proposals, facilitated receipt of security clearances, hired a new marketing director, set up four websites, upgraded the marketing database, developed new marketing materials and a conference booth, conducted market research, prepared Congressional white papers, structured partnering agreements, supported negotiations, and provided daily advice & counsel to company owners. Today, company sales have increased nearly six-times, headcount and facilities space have more than tripled, approximately two dozen patents have been awarded, and negotiations are ongoing with several large firms for licensing or purchase deals.

Market Diversification (Composites)

This company was a recognized leader in high quality carbon composite shafts and tubes, used primarily in the high-end golf club industry. The golf shaft business was suffering a down-turn due to off-shore manufacturing competition and other factors. Although some effort was being made to look for new markets, such as ski poles and microphone booms, it was clear that an "out-of-the-box" view of the company's potential and market opportunities was needed. After in-depth review and discussions with key personnel, the company's organizational image was modified to include a streamlined "Skunkworks-type" business area (The Applied Technology Group) focused on non-traditional market areas, with emphasis on the federal government. Templeton & Associates performed market analysis studies, identified new business opportunities, prepared marketing materials, authored proposals, and supported customer discussions. New area thrusts included: Spacecraft Structures, Space Antennas, Space Telescopes, Space Tools, Laser Designators, Inertial Wheel Spokes, Stealth Aircraft Pitot Tubes, UAV Structures, Lightweight Actuators, Mobile Communication Masts, Submarine Sensor Masts, Mini-Periscope for Navy SEALS, Aero-spike Applications, and a Shuttle Inspection System. The enhanced image and perceived business potential led to a recent acquisition of The Applied Technology Group by a larger firm.

Strategic Partnering (Aerospace)

This Aerospace sector giant was concerned about retaining their competitive edge in the face of growing competition. Templeton & Associates worked with their subcontract management and marketing personnel to develop and implement a new outsourcing concept called "Value-Focused Relationships". This new subcontracting strategy allowed the client to tap into the vast reservoir of technology and marketing intelligence resident in their extensive supplier base. The resulting paradigm shift from "what do we need and who can we buy it from?" to "where are we going and how can they help us get there?", contributed to the successful capture of several new business opportunities.

Competitive Positioning (Environmental Remediation)

This global leader in the diversified environmental services sector had recently established a new office in the San Diego area. Templeton & Associates helped their business development team to identify and qualify market opportunities, assess the competition, and to research available federal technology that enhanced their competitive position.

Business Plan Development (Microelectronics)

This startup business in the microelectronics manufacturing and packaging field needed to prepare a business plan for investors and stockholders. Templeton & Associates provided assistance in conducting market research, identifying potential programs and customer contacts, and defining new marketing thrusts. Templeton & Associates also prepared a Co-Marketing Agreement for use with selected firms to definitize the terms for cooperative efforts in the areas of marketing, promotion, sales, training, and applied development.

Technology Transfer (Public-Private Partnership)

Templeton & Associates proposed and was awarded a grant from NASA, to structure and manage a partnership with the City of San Diego to assist regional companies in gaining access to federal technology. Templeton & Associates setup a non-profit corporation, the Southwest Technology Transfer Center (SWTTC) and worked closely with the San Diego Regional Technology Alliance and others, in support of economic development and defense conversion activities in the area. Templeton & Associates also facilitated a formal Memorandum of Agreement (MOA), signed between the Navy and the City of San Diego, which established an alliance for expeditious transfer of technology between the government and U.S. private-sector firms in the greater San Diego area. A similar MOA was later signed between SWTTC and the Department of Energy.